About
Tom Evans works with ambitious businesses to grow revenue, enter new markets and build stronger commercial operations across the UK, Europe and North America.
Experience
Tom Evans — International Sales & Market Development Director
I have spent my career in sales roles where the number mattered — building pipelines, winning new accounts, managing sales teams and running commercial operations for businesses that make and distribute real products.
That work has mostly been with manufacturers, distributors and specialist B2B businesses: developing new markets, improving sales processes, training and managing salespeople, and growing revenue in territories that had been left to look after themselves.
I started Evans Sales Consultancy because a lot of good businesses do not need another strategy document. They need someone who will look honestly at what is happening in their sales operation, build something workable, and then get involved in making it happen.
In practice that means I am as comfortable in a sales meeting reviewing individual opportunities as I am in a board discussion about where growth should come from. Both matter. Only one of them produces orders.
I work with a small number of businesses at a time, usually on an ongoing basis, so there is enough continuity for the work to stick.
His experience spans sales leadership, international market development, distributor development, direct business development, project generation and helping overseas manufacturers establish and expand routes to market across the UK and Europe. He works with businesses across manufacturing, construction, building products and specialist B2B environments — often where the sale involves technical products, projects, specifications, distributors or complex decision-making.
Building and managing B2B sales pipelines
Winning new business in competitive markets
Recruiting, training and managing salespeople
Running commercial operations day to day
Working with manufacturers on route to market
Developing and managing distributor networks
Opening new territories across the UK and Europe
Supporting market development into France, Germany and Scandinavia
Helping overseas manufacturers establish UK routes to market
Supporting commercial development between Europe and North America
Rebuilding sales processes that had stopped working
Engagement
Defined sales, growth and commercial projects with a clear brief, scope and outcome.
Ongoing Sales Director-level support as part of your leadership team, with genuine responsibility for sales performance.
Hands-on market entry, territory development and project generation, working directly in the market as an extension of your commercial team.
His approach combines strategy with execution. He does not simply recommend who a client should target — where appropriate, he works directly in the market to build the relationships and opportunities required to generate revenue.
We help you do it.
Strategy is useful. Execution is where revenue is made.
Evans Sales Consultancy works alongside business owners, directors and sales teams to turn commercial strategy into measurable action.
Understand what is actually happening across lead generation, pipeline, conversion and sales activity.
Create the sales strategy, process and structure the business needs to sell consistently.
Get involved in the activity that creates opportunities and revenue, alongside your team.
Measure performance, identify weaknesses and keep improving what the numbers show.
Trusted by manufacturers, suppliers and distributors
Evidence
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
Improving an existing sales operation, entering the UK, expanding across Europe or exploring North America — start with a commercial conversation.
Prefer to speak directly?
