01
Generate
Create more genuine sales and project opportunities — target account identification, business development, prospecting, sales visits, demand generation and customer reactivation.
What we do
We don't just advise businesses on sales. We help them actually sell more.
Three connected areas of work: creating more opportunities, converting more of them, and building a sales team that can keep doing both without you.
Three ways we help businesses grow.
02
Convert
Improve how effectively opportunities become customers and revenue: sales process, follow-up, quoting, qualification, CRM and commercial discipline.
03
Scale
Build the strategy, people, systems and market presence required for sustainable growth — sales leadership, training, structure and new territories.
Capabilities
Eight ways we work inside a business.
01
Sales Growth
Hands-on sales growth work: activity, pipeline, sales visits and the commercial rhythm that makes revenue predictable.
Explore02
Fractional Sales Director
Senior sales leadership without another full-time senior hire. We become part of your leadership team and take responsibility for sales performance.
Explore03
International Market Entry & Expansion
Turning a new territory into a functioning market: assessment, route to market, distributor and partner development, and hands-on commercial representation.
Explore04
Project Generation & Business Development
We identify target organisations, reach decision-makers and develop genuine sales, specification and project opportunities.
Explore05
Sales Strategy
Where revenue is going to come from, how it will be won, and the process, structure and forecasting needed to deliver it.
Explore06
European Market Development
Country prioritisation, routes to market and local commercial relationships across European territories — sequenced, not launched everywhere at once.
Explore07
Sales Team Development
Training, management, standards and accountability that lift the performance of the people who sell.
Explore08
Lead Generation & PPC
Demand generation that supports sales: PPC, campaigns, reactivation and landing pages judged on qualified opportunity, not clicks.
ExplorePractical sales expertise. Where it matters.
01
Sales Growth
New Business Development
Targeted prospecting, outreach and sales visits that put your business in front of the right buyers.
Customer Reactivation
Bringing lapsed and dormant accounts back into the pipeline before chasing new names.
Sales Strategy
Deciding where growth will actually come from — sectors, accounts, products and territories.
02
Sales Performance
Sales Team Training
Practical training on qualifying, questioning, quoting, negotiating and closing. Not theatre.
Sales Management
Standards, one-to-ones, targets and accountability so performance is managed, not hoped for.
Sales Performance
The numbers behind the effort: activity, conversion, average order value and win rate.
03
Commercial Infrastructure
Sales Process
A defined route from enquiry to order that your team will actually follow.
CRM & Pipeline
A CRM that reflects reality and a pipeline you can forecast from with confidence.
Commercial Strategy
Pricing, margin, proposition and channel decisions that hold up commercially.
04
Demand Generation & PPC
Demand Generation & PPC
Google Ads strategy, campaign management and lead generation judged on cost per qualified lead, not clicks.
Website Conversion
Turning the enquiries your traffic should already be producing into conversations your team can sell from.
Marketing Strategy & Collateral
Campaign planning, targeting, proposition and sales material built for commercial effect rather than appearance.
05
Market Expansion
Market Expansion
Moving into adjacent sectors and territories without diluting what already works.
UK Market Entry
Route to market, distributor development and commercial representation across the UK.
European Market Entry
Partner identification, channel development and territory building across Europe.
The complete commercial journey
Sales doesn’t start when the phone rings.
A strong sales operation needs a consistent flow of the right opportunities.
Evans Sales Consultancy combines practical sales expertise with demand generation, PPC strategy and conversion optimisation to improve the complete journey from attracting a prospect to winning the customer.
Marketing agencies stop once a lead exists. Most sales consultants only start once a lead exists. We look at the entire commercial journey, not just one part of it.
01
Attract
Traffic
Getting in front of businesses that are already looking, through search, advertising and demand generation.
02
Generate
Enquiry
Turning attention into enquiries — landing pages, messaging, calls to action and forms that work.
03
Convert
Opportunity → Sale
Follow-up, qualification, quoting and sales process that turn enquiries into orders.
04
Grow
Revenue
Account development, pricing and repeat business that compound what has already been won.
From first click to closed sale.
Need senior sales leadership rather than another project?
A Fractional Sales Director gives you Sales Director capability — strategy, pipeline, people and performance — for one or two days a week.
We don’t just tell you what to do.
We help you do it.
Strategy is useful. Execution is where revenue is made.
Evans Sales Consultancy works alongside business owners, directors and sales teams to turn commercial strategy into measurable action.
- 01
Diagnose
Understand what is actually happening across lead generation, pipeline, conversion and sales activity.
- 02
Build
Create the sales strategy, process and structure the business needs to sell consistently.
- 03
Execute
Get involved in the activity that creates opportunities and revenue, alongside your team.
- 04
Improve
Measure performance, identify weaknesses and keep improving what the numbers show.
Evidence
Related case studies
UK Market Entry · Scandinavia → United Kingdom
A Scandinavian manufacturer with no route into the UK market
A Scandinavian glass manufacturer wanted to sell into the UK for the first time. There was no presence, no customers and no distribution to build on.
0 → UK Market entered from no prior presence
Distributor Development · Germany → United Kingdom
Building a UK distributor network for a German manufacturer
A German balustrade manufacturer needed a route into the UK. Distribution alone was not the answer — the distributors had to be found, onboarded, trained and then supported in selling.
5 UK distributors established
Business Development · United Kingdom → Scotland and the North of England
Opening up Scotland and the North of England for a major UK supplier
A major UK balustrade supplier was well established elsewhere in the UK but thin on the ground across the northern territories. Growth there needed direct commercial activity.
How we work
Both, and the second is the point. We build the sales strategy and process, then get involved in prospecting, sales visits, quoting and pipeline reviews so the plan actually gets used.
Most work runs over several months, usually one or two days a week. Diagnosis takes a few weeks; building and executing takes longer because it involves the people who have to keep doing it.
Yes. A large share of the businesses we work with sell through the owner and one or two others. Often the first job is to make selling somebody's actual role.
Almost always. Replacing a CRM rarely fixes anything on its own. We would rather make the one you already pay for reflect reality.
More opportunities. Better conversion. Stronger sales. More revenue.
If your business could sell more than it currently does, the fastest way to find out why is to look at the numbers together.
Prefer to speak directly?